UX Designer • Information Architect • UX Strategist
My Work
Transforming complex systems into intuitive experiences through empathy-driven design, strategic thinking, and evidence-based solutions.
Featured Projects
Selected works that demonstrate my design process and impact
Fidelity Investments
Search Modernization
Redesigned complex financial dashboard interfaces to improve advisor workflow efficiency by 35%. Simplified navigation architecture and enhanced data visualization for better decision-making.
People Post
Reliable Delivery
Designed an innovative package delivery platform that enhances visibility and transparency throughout the delivery process. Created an intuitive dashboard for managing locker networks, tracking orders, and monitoring incidents in real-time.
Fidelity Investments
Advanced Account Search
Developing an advanced search solution to streamline account discovery and management for financial advisors, featuring intuitive filtering, intelligent suggestions, seamless workflow integration, and the ability to save and revisit searches for efficiency.
Skills & Expertise
A comprehensive toolkit shaped by real-world practice and refined through digital design, focused on human-centered solutions.
My Design Process
A structured approach that combines medical precision with creative problem-solving.
Empathize & Research
Deep listening and understanding user needs through medical-grade empathy and research methodologies.
Define & Strategize
Translating insights into clear problem statements and strategic design opportunities.
Ideate & Design
Creating solutions that balance user needs with business objectives through iterative design.
Test & Iterate
Validating solutions through testing and continuous improvement based on user feedback.