Natalie Ermakova

Hi, I'm Natalie, a UX Designer who loves solving complex problems for people. My career began in a field focused on understanding needs, diagnosing issues, and finding the right solutions. All these skills I bring to every design challenge. I focus on empathy, clarity, and creating experiences that truly work for users. I also integrate AI tools into my workflow to enhance research, streamline design processes, and unlock new creative possibilities.

In my current role as a UX Designer at Fidelity Investments, I focus on crafting intuitive and accessible experiences for financial advisors and home office associates. From simplifying Closed Positions pages to streamlining Core Accounts Search and Client Relationship flows, I design solutions that empower users to navigate complexity with confidence and ease.

Early in my career, I spent years actively listening to people, understanding their challenges, and addressing their needs with care and accuracy. Transitioning to UX allowed me to apply these same skills to design, combining empathy with strategy and creativity to make a meaningful impact for many users at once.