Natalie Ermakova

Hi I'm Natalie, a UX Designer with a unique journey that started in the medical field and led me to the world of design. My background as a doctor has deeply shaped my approach to problem-solving: I thrive on empathy, precision, and the ability to translate complex systems into meaningful, human-centered solutions.

In my current role as a UX Designer at Fidelity Investments, I focus on crafting intuitive and accessible experiences for financial advisors and home office associates. From simplifying update Cost and History pages to Accounts and Clients flows, I specialize in designing pages that empower users to navigate complexity with confidence and ease.

You might think Why UX?

As a doctor, I honed the art of active listening and developed a deep understanding of how to address user pain points—whether they were patients or colleagues. Transitioning to UX allowed me to apply this skill set to design challenges, where I could combine empathy with strategy and creativity to impact broader audiences.