Skip to main content
Back to Work

People Post: Reliable Delivery

April 2020 – July 2021

Delivery experience

People Post

People Post is a smart locker delivery system that brings secure package delivery directly to your porch. Users can track their orders, receive notifications, and safely retrieve packages from their personal locker.

The system provides complete transparency throughout the delivery process, with real-time updates and seamless integration with online shopping platforms.

Package delivery

Your package has been delivered to your People Post locker

Great! How do I unlock it?

Use your app to unlock or enter the code we sent you

Smart locker

Overview

Role

Product Designer, Researcher.

Team

Product owner, delivery manager, developers, business analysts, information architect.

Goal

Design a secure, transparent, and easy-to-use delivery experience that ensures every online order safely reaches the user's People Post locker right on their porch.


Problems

Problems & difficulties within the People Post experience

User Experience

  • No visibility into delivery status
  • Unclear locker access instructions
  • Fear of package theft or damage
  • Delayed or missing notifications
  • Difficulty finding support when issues occur

Business Impact

  • High support ticket volume
  • Lost packages increasing costs
  • Lack of delivery data for optimization
  • Difficult to track locker network performance
  • Customer trust issues affecting retention

Responsibilities

I owned the end-to-end design process, from the discovery through final screen validation before release.

I was responsible for:

  • Planned and led 9 user interviews and 2 rounds of usability testing
  • Conducted competitive analysis across 4 delivery and locker systems (e.g., Amazon Locker, InPost)
  • Created personas, user journeys, wireframes, and high-fidelity prototypes in Figma
  • Partnered closely with developers to ensure accessibility and technical feasibility
People Post admin dashboard showing lockers network, orders status, and incidents tracking with city-based filtering for Moscow, Chehov, and Ivanov

Admin dashboard overview


Constraints

Timeline

18 months from concept to pilot

Scope

Needed to support both regular and temperature-controlled (fridge) lockers

Tech limits

Hardware specs for lockers were still evolving, requiring adaptable design


Understanding the user

User research: pain points

I led initial research with 9 participants (5 end users, 4 operational staff).

Top pain points:

Time

The product manager's primary concern is time; they need sufficient time to manage all the users within People Post.

Prioritization

At the start of the day, it's crucial for the manager to have a clear understanding of their priorities and identify which tasks they intends to address first.

Support

Being able to provide support to both users and delivery companies is essential.

Safety

Ensuring the safety of every aspect of the delivery process is crucial.

Personas & Journey Mapping

Personas & Problem Statement
Maxim

Name: Maxim

Age: 37 years

Education: Bachelor degree

Occupation: Product manager

Problem statement:

Maxim is a Product manager who needs to have Direct access to processes in People Post company and have an opportunity to support users. He wants to be a manager who cares about the users and product.

Ivan

Name: Ivan

Age: 33 years

Education: Bachelor degree

Occupation: Sales manager

Problem statement:

Ivan is an online shopper who needs to get the online order in a short period of time and opportunity where to leave the order while the family is not at home. He wants to spend more time with family and be safe during the pandemic time.

Alex

Name: Alex

Age: 34 years

Education: Occupational License

Occupation: Courier

Problem statement:

Alex is a courier who needs to quickly understand delivery instructions and confidently confirm each package drop-off. He wants to complete his route efficiently while ensuring every customer receives their package securely and on time.

User Journey Map

Goal: A comfortable and understandable process when the manager looking information about the order.

ACTION
Browse menu
Find the company
Find the order section
Check the information of the chosen order
TASK LIST
  • A. Browse the menu.
  • B. Find the section with companies.
  • C. Go to the screen with companies.
  • D. Explore this screen.
  • A. Explore company filter.
  • B. Choose the company.
  • A. Explore Tab section on the company page.
  • B. Find orders section.
  • C. Find the particular order.
  • A. Explore page with the order.
  • B. Check the delivery day and time of the order.
  • C. Check the video of the delivery.
FEELING ADJECTIVE
😊

A. Excited to find the desired menu item.

😟

A. Feels blocked when he could not find the filter fast.

😊

B. Feels focused when he starts to search the company.

😐

A. Worried that he did not realize that the order was in the Tab section.

😞

A. Upset that he could not find the delivery day easy.

😊

B. Happy to have the whole information about the order on the one page.

IMPROVEMENT OPPORTUNITIES

A. Make an accident menu item stand out.

A. Make a Filter button stand out.

A. Make a Tab section more visible.

A. The delivery day should be visible.


Starting the design

Paper and digital wireframes

Early wireframes allowed me to explore multiple layout options and refine the information hierarchy across the admin dashboard, company management views, and the mobile app for online shoppers.

Paper wireframes showing home page with Moscow data, company list view, orders view, and order details page

Paper sketches

Digital wireframe of home page showing orders chart with 50 total orders and incidents tracking

Home page - digital wireframe

Digital wireframe of companies page showing company type filter and list with addresses and phone numbers

Companies view - digital wireframe

Mobile wireframe showing delivery code screen - Step 2: Selecting post-office box cell at Lesnaya street address, with cell dimensions 15x20x40 and allowable weight 5 kg, confirm cell button

Mobile - parcel locker selection

Prototyping & Usability Testing

I conducted two rounds of usability testing. Insights from the first round shaped the transition from wireframes to mockups, and the second round, working with a high-fidelity prototype, helped me identify specific areas that needed improvement.

Before and after usability study showing dashboard improvements

The second usability study revealed user frustration with the order management flow. In response, I redesigned the orders page to improve readability and surface the most critical information for each order.

Before and after usability study showing order details improvements

Key Findings

  • Users wanted instant confirmation once the locker was closed.
  • The locker access screen confused 3 of 8 users due to unclear QR code placement.
  • Users need temperature-controlled lockers for grocery and medicine delivery.

Final Design

Desktop screens

Dashboard showing lockers network analytics, orders statistics, and incidents data across multiple cities

Dashboard

Order details page showing delivery information, courier details, and locker booking options

Order details

Mobile app screens

Four mobile app screens showing the order flow: congratulations screen with free orders, locker selection with filters, address selection, and final locker confirmation with available lockers and pricing

Mobile app user flow: from order to locker selection


Outcomes

+22%

user confidence in delivery accuracy

–18%

support tickets related to "package not found"

100%

of pilot testers said the interface "felt trustworthy and clear"

WCAG AA

Accessibility compliance improved

The redesigned system not only streamlined deliveries but built visible trust—users could see, hear, and confirm success.


What I Learned

The first prototype is only a starting point, usability study and brainstorm with the team shape each iteration.

People trust systems that make them feel confident.

Collaboration with engineering early saved weeks of redesign once hardware specs shifted.


Next Steps

Run A/B tests on new notification styles (SMS vs. app push)

Conduct a second usability round after fridge locker rollout

Explore personalized delivery windows based on user behavior


Summary

Over 18 months, I helped People Post evolve from an idea into a reliable, human-centered delivery system.

Through user research, iterative design, and tough trade-offs, we built a product that delivers not just packages it delivers reliability.